Film Review - Air (2023)
March 29, 2023
The idea for “Air” is to explore the story of how Nike’s Air Jordan line of shoes came to be, before the footwear became a behemoth brand for the company, going billion-dollar big with merchandise sales every year. The aftermath of the deal is common knowledge, but screenwriter Alex Convery attempts to track the development of such a partnership, placing emphasis not on the world-famous athlete, but the corporate team trying to do something radical with a sagging company. Director Ben Affleck finds unique inspiration to explore this study of determination, rebounding from his last helming effort, 2016’s dismal “Live by Night,” with impressively buoyant work for “Air,” which is soaked in ‘80s nostalgia and supported by excellent performances that communicate the struggle and the vulnerability that occurred to secure a special agreement that changed the shoe world and sports business forever. Read the rest at Blu-ray.com
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