Film Review - The Greatest Movie Ever Sold
May 04, 2011
Marketing is everywhere, surrounding us daily with a sensorial assault that’s slowly become white noise. The public’s ability to tune it all out has stymied advertisers, requiring more subtle means to push their brands to consumers. It’s an elaborate game of buying and selling, with the average human powerless to stop the madness. Documentarian Morgan Spurlock? Well, he wants to contribute to the invasion in the name of satire. Or whatever Spurlock calls his toothless brand of filmmaking these days.
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